Visit Laguna Beach relinquished full creative control, resulting in a robust website that not only showcases Laguna Beach's charm but also sets a new standard for destination-focused digital experiences, inspiring visitors to explore and experience all that the destination has to offer.

The design impetus was to allow opportunities for large, hero-style imagery as a way to showcase the vibrancy of the destination. Throughout each page, you will notice backgrounds and elements that add texture and emulate the essence of the beach. Consistency was the cornerstone of our design approach, with each page having its own nuances but remaining cohesive. 

This approach creates a sense of brand recognition, which is something that wasn’t fully felt across the previous site. The blocks we used throughout provide a multitude of storytelling options, allowing the user to dive further into more pages by pulling them through the site.