When the world shut down during the initial wave of the COVID-19 pandemic, travel was the last thing on anyone’s mind. Knowing this, Grand Canyon West was faced with the challenge of not only being compliant and careful, but also compassionate.

Our team quickly got to work to craft a video spot that would air both on digital streaming platforms and television in the Southwestern U.S.

Our goal was to address the shared heartache and worry of the country, but also give a glimmer of hope. The grandest of canyons has remained strong and mighty throughout all of life’s challenges and hardships - she remains a beacon of beauty and awe. When the dust cleared and the fear subsided, we wanted travelers to know that our destination would be there, unchanged. Unharmed. Forever grand.